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Raising brand awareness using LinkedIn

Hatmill, a supply chain and logistics consultancy working with some of the UK’s leading brands, had grown  its  business over 11 years by word of mouth.  The founder, Simon Dixon, had ambitious plans to grow the business  and wanted to raise  brand awareness  of  Hatmill.  

Raising brand awareness using LinkedIn

The challenge  

Hatmill, a supply chain and logistics consultancy working with some of the UK’s leading brands, had grown  its  business over 11 years by word of mouth.  The founder, Simon Dixon,  had ambitious plans to grow the business  and wanted to raise  brand awareness  of  Hatmill.  

We recommended  Linkedin  as an effective  tool to  increase  the profile  of  Hatmill and to allow Simon and its team of consultants  to engage with new audiences,  potential clients and potential employees.  

  

Action  

We started by improving the visual impact of  Hatmill’s  corporate page,  along  with creating a pipeline of content we could regularly post to appeal to  Hatmill’s  target audience; CFOs/FDs, CEOs/MDs and Supply Chain leadership.  To do this we:  

  • Repurposed and updated whitepapers and articles previously produced by the team  
  • Developed and drafted new content  
  • Designed and created striking imagery and graphics, along with captions to engage  audiences, and 
  • Managed  Hatmill’s  page and  regularly  post new content  

We kept the  Hatmill  team engaged all the way so that they could like and share content and amplify our efforts.  

  

Result  

We’ve grown  Hatmill’s  follower base from 150 to over 550 in less than nine months,  with a focus on quality and engagement.  

You know you’re doing something right when you receive an email  from your client  that says:  “Just been having a look at our analytics.  Do you think your work is having an effect? 😁”

And this is what he was talking about – we started work on Linkedin and content in September. 

 

New followers per month - up by 364%   

 

Visitor metrics  

   

The marketing activity has increased their profile with the likes of Geek+, Savills, Proxima and  Cardinal  all engaging with  Hatmill  to develop content or offer speaking slots. Website traffic has increased by 50% and there’s evidence too that using Linkedin has markedly improved recruitment efforts, reducing costs and attracting a broader range of potential candidates.