Raising brand awareness using LinkedIn
Hatmill, a supply chain and logistics consultancy working with some of the UK’s leading brands, had grown its business over 11 years by word of mouth. The founder, Simon Dixon, had ambitious plans to grow the business and wanted to raise brand awareness of Hatmill.
Raising brand awareness using LinkedIn
The challenge
Hatmill, a supply chain and logistics consultancy working with some of the UK’s leading brands, had grown its business over 11 years by word of mouth. The founder, Simon Dixon, had ambitious plans to grow the business and wanted to raise brand awareness of Hatmill.
We recommended Linkedin as an effective tool to increase the profile of Hatmill and to allow Simon and its team of consultants to engage with new audiences, potential clients and potential employees.
Action
We started by improving the visual impact of Hatmill’s corporate page, along with creating a pipeline of content we could regularly post to appeal to Hatmill’s target audience; CFOs/FDs, CEOs/MDs and Supply Chain leadership. To do this we:
- Repurposed and updated whitepapers and articles previously produced by the team
- Developed and drafted new content
- Designed and created striking imagery and graphics, along with captions to engage audiences, and
- Managed Hatmill’s page and regularly post new content
We kept the Hatmill team engaged all the way so that they could like and share content and amplify our efforts.
Result
We’ve grown Hatmill’s follower base from 150 to over 550 in less than nine months, with a focus on quality and engagement.
You know you’re doing something right when you receive an email from your client that says: “Just been having a look at our analytics. Do you think your work is having an effect? 😁”
And this is what he was talking about – we started work on Linkedin and content in September.
New followers per month - up by 364%
Visitor metrics
The marketing activity has increased their profile with the likes of Geek+, Savills, Proxima and Cardinal all engaging with Hatmill to develop content or offer speaking slots. Website traffic has increased by 50% and there’s evidence too that using Linkedin has markedly improved recruitment efforts, reducing costs and attracting a broader range of potential candidates.